Product Marketing Manager - Business Advisory

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Date: 9 Sep 2023

Location: Athens, GR, 176 74

Company: Lloyds Register

Job ID:38537
Location:Athens : 348 Syggrou Avenue  
Position Category:Marketing
Position Type:Employee Regular

 

Product Marketing Manager - Business Advisory

Lloyd’s Register

Location:  Athens, Greece

 

What we’re looking for 

The product marketing manager (PMM) drives the go-to-market strategy. This includes capturing and providing market insights as part of the vision and roadmap development as well as messaging that goes together with the launch, so that our colleagues and customers are excited about our products.

 The individual will collaborate cross functionally within the business to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems.

In addition to the marketing team, the Product Marketing Manager will regularly collaborate with product managers, sales channels and service delivery; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

 The product marketing manager knows our competitors like the back of your hand: what they do today and what they plan to do in the future as well as the industry/segment we serve. The PMM also know our buyers and colleagues better than they know themselves, including how they make their buying decisions and what tools they need to deliver a service. This isn’t guesswork. The PMM backs up back up strategic insights with market evidence and then uses that knowledge to drive the development of positioning and messaging that resonates with colleagues, buyers and empowers our sales channels to be successful.

The business advisory portfolio refers to LR’s strategy and management consulting services for the maritime industry, with a focus thematically on the Maritime Energy Transition.

 

What we offer you 

  • The opportunity to work for an organization that has a strong sense of purpose, is values driven and helps colleagues to develop professionally and personally through our range of people development programs.
  •  A full time permanent contract

 

The role 

  • Drawing on market, voice of customer and competitive research conducted by the insight team, and feedback from both sales and operational teams, formulate competitively differentiated value propositions and messaging frameworks for the products within your portfolio
  • Understand and document our colleagues and buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
  • Develop a marketing plan for the products you support in conjunction with our account based marketing team, the wider sales and marketing teams, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
  • Deliver the portfolio’s marketing plan including commissioning and coordinating digital and physical activities through the marketing operations, external relations, strategic content, sales and account management teams
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.

   

What you bring 

  • Bachelor’s degree in business or marketing; MBA preferred.
  • 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
  • Proficient in productivity applications such as Microsoft Office, Project or Basecamp.
  • Comfortable using collaboration and CRM tools such as Slack and Salesforce.
  • Familiar with marketing automation tools such as Demandbase, Pardot and Google Analytics.
  • Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
  • Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Certified Product Marketing Professional (e.g. Pragmatic Institute Certified (PMC) III or higher)
  • Experience in the Maritime industry is considered an advantange

About us 

We are a leading international technical professional service provider and a leader in classification, compliance, and consultancy services to the marine and offshore industry, a trusted advisor to our customers helping to design, construct and operate their assets to the highest levels of safety and performance. We are shaping the industry’s future through the development of novel and innovative technology for the next generation of assets, while continuing to deliver solutions for our customers every day.

 

Be a part of 

Lloyd’s Register is wholly owned by the Lloyd’s Register Foundation, a politically and financially independent global charity that aims to engineer a safer world through promoting safety and education. For a thriving ocean economy, Lloyd’s Register colleagues and Lloyd’s Register Foundation work together to fund research, foster industry collaboration and develop action-oriented solutions to make the world a safer place. 

 

Want to apply 

We hire people with a wide variety of skills, experience, and backgrounds. This includes people with disability, women, people identifying as LGBTIQIA+, culturally and linguistically diverse people, careers, and other varied groups. 

We are committed to making all stages of our recruitment process accessible to all candidates. Please let us know if you need any assistance or reasonable adjustments throughout your application and we will do everything we possibly can to support you. 

If you don't tick every box in these ads, please don't rule yourself out. We focus on hiring people who share our goal of working together for a safer, sustainable, thriving ocean economy. #LI-KC1

 

We care, we share, we do the right thing.  

If you have further questions about this role, please contact us at careers@lr.org and we will respond to you as soon as possible.

 

Diversity and Inclusion at Lloyd's Register:

Together we are one Lloyd’s Register, committed to developing an inclusive and safe workplace that embraces and celebrates diversity. We strive to ensure that all applicants to LR experience equality of opportunity and fair treatment, because we believe it is the right thing to do. We hope you do too.

 

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