Regional Marketing Manager Greece-Cyprus-Israel

Job ID:42131
 

Regional Marketing Manager - Greece, Cyprus & Israel

 Lloyd’s Register

Location: Athens - Greece

About the Role:

The Regional Marketing Manager is responsible for creating effective and engaging demand-generation marketing programmes to help build pipeline and brand awareness across Greece, Cyprus and Israel. The role develops and executes the regional marketing plan, combining ABM, regional campaigns, events and client engagement to support pipeline growth.

What we offer you

• The opportunity to work for an organization that has a strong sense of purpose, is values-driven and helps colleagues to develop professionally and personally through our range of people development programs
• A Full time permanent role

The Role

• Develop and execute the annual regional marketing plan aligned with business objectives, growth priorities and sales targets.
• Act as the primary marketing partner to regional sales teams, providing strategic marketing guidance and activation support.
• Partner with sales to identify priority markets, strategic accounts and commercial opportunities where marketing can accelerate engagement and growth.
• Design and deliver targeted ABM programmes for SKAs and selected Tier2s.
• Translate global campaigns into locally relevant activation aligned to regional market and client needs.
• Develop regional demand-generation and client engagement campaigns across digital, content, social, email and other relevant channels.
• Lead the marketing strategy and execution for regional events, Committee Meetings and third-party events. 
• Ensure regional events have clear commercial objectives, target audiences, activation plans and measurable outcomes.
• Work with Segment, Advisory and OneOcean Marketing teams to bring relevant propositions, thought leadership and solutions to priority regional audiences.
• Manage the regional marketing budget, prioritising investment against business opportunity and expected commercial impact.
• Manage external agencies, event organisers, media partners and industry associations.
• Monitor regional market trends, client needs and competitor activity to identify emerging opportunities.
• Track and report performance across campaigns, ABM, events, lead generation, marketing-influenced opportunities and ROMI.
• Use performance insight and commercial feedback to continuously optimise regional marketing investment and activity.

What you bring

• B2B marketing experience, including regional marketing responsibility.
• Strong experience partnering with senior commercial stakeholders.
• Proven experience developing regional marketing plans aligned to pipeline and revenue objectives.
• Strong ABM, demand-generation and strategic account marketing capability.
• Proven experience delivering high-impact events, forums, technical workshops and client receptions. 
• Strong understanding of integrated marketing, client journeys and lead nurturing.
• Commercially minded with a strong understanding of account growth, pipeline development and sales priorities.
• Excellent stakeholder and relationship management skills.
• Strong analytical capability with experience measuring campaign, ABM and event effectiveness and ROMI.
• Experience within maritime, energy, industrial, engineering, technology or another complex B2B sector is desirable.

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About us 

We are a leading international technical professional service provider and a leader in classification, compliance, and consultancy services to the marine and offshore industry, a trusted advisor to our customers helping to design, construct and operate their assets to the highest levels of safety and performance. We are shaping the industry’s future through the development of novel and innovative technology for the next generation of assets, while continuing to deliver solutions for our customers every day.

Be a part of 

Lloyd’s Register is wholly owned by the Lloyd’s Register Foundation, a politically and financially independent global charity that aims to engineer a safer world through promoting safety and education. For a thriving ocean economy, Lloyd’s Register colleagues and Lloyd’s Register Foundation work together to fund research, foster industry collaboration and develop action-oriented solutions to make the world a safer place. 

Want to apply. 

Here at Lloyd’s Register, we care, we share and we do the right thing in every situation. It’s ingrained in our culture and everything we do. We are committed, and continually strive, to lead with our values that empower and enable an inclusive environment conducive to your growth, development and engagement. It doesn’t matter who you are, what you have experienced, how you identify, how old you are, where you are from, what your beliefs are or how your brain or body works – the diversity of our colleagues is fundamental to our futures and the changes we can make together. Our inclusive culture allows us to connect together authentically and to be courageous and bold. We don’t just talk about our differences, we celebrate them! 

We are committed to making all stages of our recruitment process accessible to all candidates. Please let us know if you need any assistance or reasonable adjustments throughout your application and we will do everything we possibly can to support you. 

 If you don't tick every box in these ads, please don't rule yourself out. We focus on hiring people who share our goal of working together for a safer, sustainable, thriving ocean economy. 

We care, we share, we do the right thing.

If you have further questions about this role, please contact us at careers@lr.org and we will respond to you as soon as possible.

Diversity and Inclusion at Lloyd's Register:

Together we are one Lloyd’s Register, committed to developing an inclusive and safe workplace that embraces and celebrates diversity. We strive to ensure that all applicants to LR experience equality of opportunity and fair treatment, because we believe it is the right thing to do. We hope you do too.

   As a Disability Confident Committed Employer, we have committed to:

• ensure our recruitment process is inclusive and accessible.
• communicating and promoting vacancies offering an interview to disabled people who meet the minimum criteria for the job.
• anticipating and providing reasonable adjustments as required
• supporting any existing employee who acquires a disability or long-term health condition, enabling them to stay in work.
• at least one activity that will make a difference for disabled people.

Find out more about Disability Confident at: www.gov.uk/disability-confident

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The Lloyd's Register Group comprises charities and non-charitable companies, with the latter supporting the charities in their main goal of enhancing the safety of life and property, at sea, on land and in the air - for the benefit of the public and the environment. (Group entities).