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Business Development Manager

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Date: 15-Sep-2021

Location: Beijing, BJ, CN, 100013

Company: Lloyds Register

Role purpose:

Our Business Assurance business is a recognised, world-leading professional assurance services organisation. We specialise in management systems compliance & expert advice across a broad spectrum of standards, schemes & business improvement services to include customised training & assurance.


This role will be accountable for delivering profitable sales that meet or exceed agreed targets, supporting the Area sales team’s success and the overall growth plans for the BA business.



Key Responsibilities:

Follow up all company generated leads in a timely manner, ensuring the correct level of customer discovery, to maximize the sales opportunities

Manage and nurture key relationships with existing customers, to ensure LR is well positioned to grow revenue with them year on year, through the introduction of new products and services

Proactively work on prospecting and networking to develop self-generated leads to enable the correct level of sales pipeline and sales to achieve monthly, quarterly and annual targets

Maintain comprehensive, up to date records on the company’s CRM system, including records of all calls, emails, meetings, proposals, etc. and the use of task management to set appropriate follow up actions and next steps

Work closely with marketing colleagues to ensure the correct level of sales activity to follow up on local campaigns and other marketing initiatives

Maintain competence to produce accurate proposals based on certification requirements for each product you are authorised to sell

Stay abreast of business activity in your sector(s) of sales operation, to ensure you can support customer requirements and develop new sales opportunities through this knowledge.

Develop and enhance LR’s profile within the target markets through the strategic relationships and alliances with the relevant regulatory, industry and technical organisations.

Provide accurate and timely sales and business report forecasts and action plans as required

Work closely with SD and SDS colleagues to ensure that your account KPI’s are met in full, raising issues or risks in the appropriate way that enables resolution.


Key Health & Safety Responsibilities:

Eliminate or minimise employee's exposure to risks by reviewing, regularly, the health and safety risk register, applying appropriate controls, communicating results of risk assessment, and ensuring health and safety is considered in the planning and execution of all LR activities.

Manage your own and your team's compliance with health and safety rules, instructions, systems and legal requirements, ensuring employees are suitably trained and adequate resources are available to work safely.

Manage your own and your team's compliance with health and safety rules, instructions, systems and legal requirements, ensuring employees are suitably trained and adequate resources are available to work safely.


Role Dimensions:

Number of direct reports:


Geographic area of impact:

North China

Size of budget responsible for:


Key stakeholders:

Area Sales Manager


Technical / Professional Qualifications / Requirements:

Essential – Demonstrable of selling products and/or services in a comparable role in a B2B environment  

Essential – Rich experience in QMS, EMS, ISO45001 and Cyber

Essential – Proven track record in achieving sales targets and pipeline development to ensure coverage

Essential – Demonstrable experience in managing quotations, bids and proposals, including working to set pricing models to achieve required margin

Essential – Good oral and written communication skills, active listener and able to work under own initiative to prioritise and deliver work on time

Essential - Knowledge of standard IT programmes, Salesforce and comfortable in using proprietary software for business processes

Essential – experience in preparing and delivering proposal presentations to senior managers in a customer environment

Essential – experience in KA business development

Essential – knowledge of the business assurance sector

Essential-Understands the wider business environment, competition, supply chain and market forces from a commercial perspective 

Essential- Negotiates confidently in difficult situations, maintaining good relationships

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