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Area Marketing Communications Officer - Business Assurance & Inspection Services

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Date: 16-May-2019

Location: Birmingham, GB

Company: Lloyds Register

Job ID:28125
Location:Birmingham : 1 Trinity Park : Bi (LR_L000100) 
Position Category:Marketing
Department:GB115020 : LRQA Marketing (GB115020)
Position Type:Employee Regular
Education Required:See Job Description
Experience Required:See Job Description
Relocation Provided:

Role Purpose:


  • Coordination and Execution of the digital marketing channels and tools to support growth-driving marketing plans and campaigns for BA&IS in the Area, under direction of the Area Marketing Manager, Global Digital Marketing Manager and in line with Global Strategy and Global Marketing and Campaign Plans
  • Continual improvement of digital marketing campaign channels and tools so that we can demonstrate that the right marketing messages/campaigns are reaching the right customers at the right time, resulting in lead generation, cross and upsell opportunities, and increased brand awareness, consideration, advocacy and loyalty
  • Working within the Area marketing team and Global Digital Marketing Manager to maximize efficiencies, effectiveness and apply digital marketing campaign and channel best practice


Key Responsibilities:


  • In line with the global strategy and global marketing plans, manage, implement and update country-specific digital properties and assets, including websites, social media channels, marketing automation platform and interactive marketing tools, as well as other defined digital marketing channels within approved plans and targeted campaigns to increase LR brand awareness and generate leads within targeted product and service categories for growth to budget
  • line with the global strategy and global marketing plans, ensure digital marketing channels within marketing plans and campaigns are delivered using best practice frameworks and optimises tools such as Salesforce and Pardot, client segmentation and multiple marketing channels, including website, social media, email marketing, retargeting, search engine optimization, search engine marketing, digital marketing content localization, etc
  • In line with budgets, performance plans and strategies, ensure digital marketing campaign channels support a consistent LR brand look and feel globally and across the areas
  • Ensure digital marketing channels within campaigns utilise centrally developed and/or approved marketing content in line with LR Brand & Communications team and Global Digital Marketing Manager central guidance, appropriate client value propositions and client/prospect segmentation practices to maximise campaign engagement, effectiveness, brand awareness and lead generation
  • Support digital marketing outcomes by working effectively with other marketing, sales and training team members, bought in services/agencies and other internal and external interfaces to ensure timely and financially effective campaign delivery
  • Use Salesforce, Pardot, Google Analytics and other tools in line with training, best practice and Global direction to support the ability to provide provide monthly reports on marketing plans and campaign effectiveness, market positioning, product mix and client feedback of the local area to improve market brand and positioning
  • As a member of the area marketing team and working with the Global Digital Marketing
  • Manager, provide information, recommendations and innovative ideas for new digital marketing channels, tactics, and tools, ensuring they are relevant, complete, efficient and workable
  • Follow frameworks and guidance to help evaluate online and offline marketing initiatives, ROI and effectiveness
  • Working across teams ensure collaboration and contribution to the marketing, sales and operational function to support growth of the business in line with globally agreed strategic focus areas
  • Serve as the area digital marketing expert and go-to resource



Key Health and Safety Responsibilities:


  • Eliminate or minimise your exposure to risks by reviewing, regularly, the health and safety risk register, applying appropriate controls, communicating results of risk assessment and ensuring health and safety is considered in the planning and execution of all LR activities
  • Manage your own compliance with health and safety rules, instructions, systems and legal requirements, ensuring you are suitably trained and adequate resources are available to work safely
  • Observe safety behaviours in the workplace, taking appropriate corrective and preventive action as necessary and suggesting and implementing improvement activities






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