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Area Marketing Manager, South Asia Middle East, Business Assurance & Inspection Services

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Date: 11-Oct-2021

Location: Dubai, AE Melbourne, VIC, AU, 3000

Company: Lloyds Register

Job ID:34466
Location:Dubai : Festival Office Tower, Melbourne : 461 Bourke Street  
Position Category:Marketing
Position Type:Employee Regular


We have recently announced that Business Assurance and Inspection Services + Nettitude will be leaving the LR Group and will become a standalone business (LRQA) under the ownership of Goldman Sachs Asset Management.  It’s an exciting time to join our business as we have ambitious growth plans.  We are looking for talented people to join our business to help build on our strengths and transform our business to be the best partner for our customers.


The Area Marketing Manager for South Asia and Middle East (AMM SAME) is an exciting opportunity for a hands-on marketing manager, eager to implement grow-driven marketing plans and campaigns, and lead a marketing team across South Asia and the Middle East, working closely with Sales and Operations colleagues to achieve success.  

LRQA has a long-standing reputation for integrity, impartiality and technical excellence.  Our compliance, risk and technical advisory services give clients confidence that their assets and businesses are safe, sustainable and dependable.  


Our goal is to help clients manage risk and compliance through technology enabled professional services.  


We will achieve this by:
•    Focusing on our different customer needs to accelerate growth.
•    Using technology as a key enabler of our value proposition both from a service capability and customer experience perspective, and to drive operational excellence 
•    Building a flexible resourcing model to support the growth and drive profitability to our target levels
•    Increasing the pace of Acquisitions to accelerate growth and re-balance the business towards faster growing sectors, particularly Food, Safety and Cyber Security among others, while defending and growing Core Business Assurance and Inspection services.


The Area Marketing Manager for South Asia and Middle East will be responsible for:
•    Alignment, implementation and the execution of the growth-driving marketing plans and campaigns for LRQA (business assurance and inspection services) in the Area.   
•    Developing, performance evaluation and continual optimisation of marketing campaigns so that we can demonstrate that the right marketing messages/campaigns are reaching the right customers at the right time, resulting in lead generation, cross and upsell opportunities, and increased brand awareness, consideration, advocacy and loyalty.
•    Working with Area Operations and Sales Managers to agree growth, pricing, product mix and sales targets to achieve LR’s revenue and margin targets.  
•    Share information and insights from your Area so that the Area Marketing team can develop best practice frameworks and processes.   


Key Responsibilities:
•    In line with the global strategy and global marketing plans, develop, manage and execute local marketing plans and targeted campaigns to increase LR brand awareness and generate leads within targeted product and service categories for growth to budget. 
•    In line with the global strategy and global marketing plans, budgets, performance plans and strategies, ensure marketing campaigns support a consistent LR brand look and feel globally and across the areas  
•    Ensure marketing plans and campaigns utilise centrally developed and/or approved marketing content in line with LR Brand & Communications team central guidance, and are developed using best practice frameworks and optimises tools such as Salesforce and Pardot, client segmentation and multiple marketing channels, including website, social media, email marketing, events, online advertising, retargeting, search engine optimization, search engine marketing, content localization, PR, etc
•    Manage the area marketing team in line with Global Marketing strategy and direction and position the marketing team as a centre of excellence for the areas and provide best practice enablement (frameworks, templates, processes, information) to the local marketing teams; review existing processes and frameworks with other channels to define gap or required actions.
•    Support increased LR brand awareness, thought leadership, subject matter expertise, consultant and key industry association/stakeholder relationships/partnerships by supporting the implementation of defined LR PR strategies.  
•    Ensure marketing campaigns utilise appropriate client value propositions and client/prospect segmentation practices to maximise campaign engagement, effectiveness, brand awareness and lead generation. 
•    Develop and support marketing plan outcomes by working effectively with other marketing, sales and training team members, bought in services/agencies and other internal and external interfaces to ensure timely and financially effective delivery
•    Make recommendations to the Global Heads of Marketing for potential new services and client value propositions for the LR Business Assurance & Inspection Services business as well as local pricing strategies to sales teams.  
•    Leveraging Salesforce, Pardot, Google Analytics and other tools, provide monthly reports on marketing plans and campaign effectiveness, market positioning, product mix and client feedback of the local area to optimise market brand and positioning 
•    As a member of the global area marketing team, provide information, recommendations and innovative ideas for new marketing channels, tactics, tools and operational strategies, ensuring they are relevant, complete, efficient and workable 
•    Provide frameworks and guidance to help evaluate marketing initiatives, ROI and effectiveness.
•    Working across teams ensure collaboration and contribution to the marketing, sales and operational function to support growth of the business in line with globally agreed strategic focus areas.
•    Monitor and provide benchmarking and market feedback on competitor activities and performance
Key Health & Safety Responsibilities:
•    Eliminate or minimise employee's exposure to risks by reviewing, regularly, the health and safety risk register, applying appropriate controls, communicating results of risk assessment and ensuring health and safety is considered in the planning and execution of all LR activities.
•    Manage your own and your team's compliance with health and safety rules, instructions, systems and legal requirements, ensuring employees are suitably trained and adequate resources are available to work safely.
•    Monitor and review health and safety performance, observe safety behaviours in the workplace, taking appropriate corrective and preventive action as necessary and suggesting and implementing improvement activities.


Technical / Professional Qualifications / Requirements:
•    Degree level education in a marketing discipline with at least 5 years of senior level B2B marketing management experience or equivalent years’ experience in a similar B2B marketing role within the Certification, Testing Inspection and Compliance (TIC) and/or

Professional Assurance Services sector.   
•    Strong communication skills all levels of management, with an ability to present material in a way which is appropriate to the level of knowledge of the audience.  Ability to read, write, speak and communicate in English and local language.
•    Experience of marketing (and sales) ideally in a B to B and/or professional services environment.  
•    Experience in providing marketing advice, support and mentoring practices to support business operations
•    Adaptable and well organised with a practical minded approach and the ability to work on multiple tasks and to tight deadlines
•    Experienced in delivering marketing strategies, building commercial relationships and client relationships by  participating in area and global marketing events
•    Proven experience and knowledge of effective and timely management of budgets and financial processes relating to various project including budget setting, prioritising, delegating and monitoring of resource and project activities
•    Knowledge of applicable IT and digital technologies. Knowledge of Salesforce, Pardot, Google Analytics and/or similar marketing and sales systems required.
•    An assertive approach to problem solving with strong communication and diplomacy skills to guide, negotiate, influence and persuade at all levels
•    Ability to work independently and as part of a regional and global team.  
•    Result oriented, assertive, flexible and enthusiastic team player with a “can do” attitude.


Our Values:


We care
• We care about the safety of everyone.
• We respect each other and the wider communities we work in.
• We’re passionate about giving back to society, leaving the world a better place than we found it.


We care about each other, our clients and the environment.


We share our expertise
• We strive to be the leaders in our profession with unparalleled expertise.
• We’re committed to quality and work together to find the best solution.
• We’re inquisitive and curious and never stop learning to further our knowledge.


We share our expertise with each other, with our clients and with all of our stakeholders.


We do the right thing
• We’re independent and impartial.
• We show integrity in everything we do.
• We’re brave and courageous and we never compromise on standards or safety.


We do the right thing in every situation.

Diversity and Inclusion at Lloyd's Register:


Together we are one Lloyd’s Register, committed to developing an inclusive and safe workplace that embraces and celebrates diversity. We strive to ensure that all applicants to LR experience equality of opportunity and fair treatment, because we believe it is the right thing to do. We hope you do too.


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