Marketing GTM Engineer

Job ID:41353
Location:Mumbai : Aurum Q Parc 
Position Category:Marketing
Position Type:Employee Regular

Marketing GTM Engineer

Lloyd’s Register

Location: Mumbai, India

What we’re looking for

The Marketing GTM Engineer will build and optimise our marketing technology ecosystem, ensuring data, automation, and systems work together to enable scalable growth. You will sit at the centre of our revenue engine — improving workflows, strengthening data integrity, and enabling smarter go-to-market decision-making.

This role blends martech engineering, digital marketing expertise, and commercial thinking. You will enhance CRM workflows, create automation that increases efficiency, develop dashboards that surface actionable insight, and support high-performing campaigns across global markets.

What we offer you 

• The opportunity to work for an organization that has a strong sense of purpose, is values driven and helps colleagues to develop professionally and personally through our range of people development programmes
• Fulltime position

The role 

• Manage and optimise core GTM systems (Salesforce, Pardot (Account Engagement), Demandbase, ZoomInfo, Looker Studio, Power BI) to improve campaign activation and commercial workflows.
• Build and maintain data pipelines for segmentation, scoring and enrichment — ensuring CRM and MAP data remains accurate, consistent and synchronised.
• Develop automation flows such as lead qualification, routing and enrichment using CRM/A-B tools and low/no-code platforms (e.g., Zapier).
• Create and manage dashboards and performance reporting for revenue insight, marketing attribution and decision-making.
• Use ICP frameworks, behavioural signals and firmographic data to identify, prioritise and activate high-value accounts.
• Experiment with emerging tools and AI/LLMs to prototype workflow improvements and operational efficiency gains.
• Troubleshoot technical issues, remove process bottlenecks and scale solutions that drive efficiency across Marketing and Sales teams.
• Translate business and technical requirements into scalable marketing operations solutions with clear commercial outcomes.
• Apply analytical thinking to evaluate solutions independently, balance trade-offs and maintain high data quality standards.
• Solid digital marketing/operations experience with CRM/MAP ownership responsibilities; proficient in English with strong communication skills for technical and non-technical audiences.

What you bring 

• Solid digital marketing/operations experience with CRM/MAP ownership responsibilities; proficient in English with strong communication skills for technical and non-technical audiences.
• Experience in a technical role focused on data pipelines, automation, and sales/marketing systems.
• Background in developing Revenue Operations for large, complex organisations.
• Strong GTM intuition: experience building systems for commercial or marketing teams, understanding GTM operations at a high level.
• Advanced experience with Salesforce and Pardot, not just as a CRM but as a workflow engine and insight hub.
• Proven ability with Salesforce integrations and maintaining data synchronisation across systems.
• Knowledge of low/no-code platforms (e.g., Zapier, Retool) for prototyping and workflow automation.
• Experience building and maintaining custom scrapers or working with third-party data enrichment APIs.
• Ability to evaluate technical solutions independently and make informed trade-off decisions.
• Adaptable, innovative, and capable of building from 0 to 1 in fast-changing environments.

You are someone who

• Is keen to take accountability and ownership for delivering customer needs
• Is able to self-manage and prioritize tasks towards achieving goals
• Is effective at solving problems, trouble-shooting and making timely decisions
• Is flexible and eager to take initiatives
• Communicates in a structured way and has ability to present technical ideas in user-friendly language
• Displays a team spirit, particularly in a multicultural environment
• Responds positively to learning opportunities and is comfortable stepping out of own comfort zone

#LI-KC1 #LI-Hybrid

About us 

We are a leading international technical professional service provider and a leader in classification, compliance, and consultancy services to the marine and offshore industry, a trusted advisor to our customers helping to design, construct and operate their assets to the highest levels of safety and performance. We are shaping the industry’s future through the development of novel and innovative technology for the next generation of assets, while continuing to deliver solutions for our customers every day.

Be a part of 

Lloyd’s Register is wholly owned by the Lloyd’s Register Foundation, a politically and financially independent global charity that aims to engineer a safer world through promoting safety and education. For a thriving ocean economy, Lloyd’s Register colleagues and Lloyd’s Register Foundation work together to fund research, foster industry collaboration and develop action-oriented solutions to make the world a safer place. 

Want to apply. 

Here at Lloyd’s Register, we care, we share and we do the right thing in every situation. It’s ingrained in our culture and everything we do. We are committed, and continually strive, to lead with our values that empower and enable an inclusive environment conducive to your growth, development and engagement. It doesn’t matter who you are, what you have experienced, how you identify, how old you are, where you are from, what your beliefs are or how your brain or body works – the diversity of our colleagues is fundamental to our futures and the changes we can make together. Our inclusive culture allows us to connect together authentically and to be courageous and bold. We don’t just talk about our differences, we celebrate them! 

We are committed to making all stages of our recruitment process accessible to all candidates. Please let us know if you need any assistance or reasonable adjustments throughout your application and we will do everything we possibly can to support you. 

 If you don't tick every box in these ads, please don't rule yourself out. We focus on hiring people who share our goal of working together for a safer, sustainable, thriving ocean economy. 

We care, we share, we do the right thing.

If you have further questions about this role, please contact us at careers@lr.org and we will respond to you as soon as possible.

Diversity and Inclusion at Lloyd's Register:

Together we are one Lloyd’s Register, committed to developing an inclusive and safe workplace that embraces and celebrates diversity. We strive to ensure that all applicants to LR experience equality of opportunity and fair treatment, because we believe it is the right thing to do. We hope you do too.

   As a Disability Confident Committed Employer, we have committed to:

• ensure our recruitment process is inclusive and accessible.
• communicating and promoting vacancies offering an interview to disabled people who meet the minimum criteria for the job.
• anticipating and providing reasonable adjustments as required
• supporting any existing employee who acquires a disability or long-term health condition, enabling them to stay in work.
• at least one activity that will make a difference for disabled people.

Find out more about Disability Confident at: www.gov.uk/disability-confident

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The Lloyd's Register Group comprises charities and non-charitable companies, with the latter supporting the charities in their main goal of enhancing the safety of life and property, at sea, on land and in the air - for the benefit of the public and the environment. (Group entities).