Marketing Operations Lead

Job ID:41353
Location:Mumbai : Aurum Q Parc, Athens : 348 Syggrou Avenue 
Position Category:Marketing
Position Type:Employee Regular

Marketing Operations Lead

Location: Mumbai
Working pattern: Hybrid / Flexible – x2 days a week in your local office

Company

At Lloyd’s Register (LR), we are a global professional services organisation with over 250 years of maritime heritage. We enable better safety, technical, operational and business performance in the Maritime sector, serving clients across the globe. Our people are trusted and respected worldwide for their deep technical expertise and professionalism. This is why LR inspires confidence as a trusted adviser, supporting clients with the challenges of today and tomorrow.

Uniquely, our profits support the work of the Lloyd’s Register Foundation, a global charity dedicated to engineering a safer world.

Today, that mission is evolving. As our clients accelerate towards decarbonisation and digital transformation, we are reshaping how we connect with them, building a more data-led, digitally enabled, and commercially aligned marketing function that supports growth across global markets.

The Role

This is a hands-on Marketing Operations role focused on the successful delivery and optimisation of global marketing activity. You will sit at the centre of our marketing and revenue engine, ensuring campaigns are executed effectively, aligned to commercial priorities, and deliver measurable impact. You will also have deep technical understanding of marketing technology enablement tools.

Working closely with the wider Marketing Operations, CMO, commercial and CTIO teams you will;

• Be accountable for the effective delivery and of campaigns across channels
• Drive performance through continuous optimisation
• Ensure marketing activity and attributably contributes to pipeline and revenue outcomes
• Help shape requirements for marketing automation
• Help shape requirements for marketing technology stack improvements.

This role is suited to someone who enjoys working across teams to make campaigns land well, improve performance through data, and ensure marketing activity delivers tangible results.

Responsibilities

Campaign Delivery & Execution

• Be accountable for the successful delivery of global marketing campaigns, ensuring activity is executed on time, on budget, and aligned to agreed processes and objectives
• Work with campaign owners and segment leads to translate priorities into clear, executable plans, managed through Microsoft planner
• Coordinate cross-channel execution, ensuring alignment across teams and consistency in delivery
• Manage reporting to ensure reports are produced on time and with the highest degree of accuracy.

Digital & Campaign Performance

• Support the delivery of campaigns across LR.org and digital channels, ensuring activity aligns to commercial objectives
• Monitor performance and drive optimisation across campaigns, focusing on engagement, conversion, and contribution to pipeline
• Work with agency partners to ensure digital activity is effectively executed and continuously improved
• Work with marketing technology partners to increase impact of campaign spend.

Paid Media & Outbound Execution

• Manage PPC and paid media delivery across platforms such as Google, LinkedIn, and Demandbase in partnership with agencies
• Ensure outbound activity is targeted, timely, and aligned to campaign objectives
• Continuously refine performance based on data and campaign insight

Lead Management & Funnel Performance

• Support the execution of lead management processes, ensuring campaigns generate high-quality, actionable leads
• Monitor funnel performance (MQLs, conversion rates, engagement signals) and identify opportunities to improve outcomes
• Work with commercial and marketing teams to strengthen targeting, lead quality, and follow-up effectiveness

Campaign Insight & Optimisation

• Interpret campaign performance data and translate it into clear, actionable recommendations
• Ensure campaigns are tracked against defined KPIs and success measures
• Support consistent, outcome-focused reporting to enable better decision-making

Collaboration & Commercial Alignment

• Work closely with commercial and product marketing teams to ensure campaign delivery supports business priorities and client needs
• Coordinate with marketing colleagues to ensure integrated delivery across channels and regions
• Provide clear communication on campaign progress, performance, and optimisation actions

Requirements

• Demonstrable experience in Marketing Operations, Campaign Delivery, or Digital Marketing within a global B2B environment
• Strong track record of supporting the delivery and optimisation of global multi-channel campaigns with measurable impact
• Practical experience managing campaign execution, including digital, paid media, and outbound activity
• Demonstrable experience linking campaign activation to marketing revenue metrics (going beyond click and view to bottom of funnel reporting to repot campaign contribute to pipeline and growth
• Analytical mindset, with the ability to interpret data and identify opportunities to improve performance
• Experience optimising CRM and marketing platforms (e.g. Salesforce, Pardot) to support campaign delivery
• Strong organisational skills, with the ability to coordinate multiple campaigns in a fast-paced environment
• Effective communicator, able to work across teams and identify and resolve issues early
• Maintains consistently high standards of written and spoken English, with strong attention to detail and clarity in all communications.

Desirable:

• Experience working with agency partners
• Exposure to account-based marketing or targeted B2B campaigns
• Interest in AI and its application in marketing delivery and optimisation

Why Join Lloyd’s Register

Key contribution: You will play a central role in ensuring marketing campaigns are delivered effectively and generate measurable commercial impact.

Transformation journey: We are evolving how marketing operates, with a strong focus on performance, accountability, and delivery.

Global exposure: Work across regions, teams, and markets in a truly international organisation.

Clear purpose: Be part of a company that contributes to safety, sustainability, and progress across critical industries.

Development & support: Access to learning, development, and career progression opportunities.

Flexible working: Hybrid and flexible working environment designed to support performance and wellbeing.

What You’ll Achieve in This Role

In your first 6–12 months, success will look like:

• Campaigns are delivered consistently and effectively across channels
• Performance is actively managed and improved through optimisation
• Clear contribution of marketing activity to pipeline and engagement outcomes
• Strong coordination across marketing and commercial teams
• Actionable insights are used to continuously improve campaign effectiveness

About us 

We are a leading international technical professional service provider and a leader in classification, compliance, and consultancy services to the marine and offshore industry, a trusted advisor to our customers helping to design, construct and operate their assets to the highest levels of safety and performance. We are shaping the industry’s future through the development of novel and innovative technology for the next generation of assets, while continuing to deliver solutions for our customers every day.

Be a part of 

Lloyd’s Register is wholly owned by the Lloyd’s Register Foundation, a politically and financially independent global charity that aims to engineer a safer world through promoting safety and education. For a thriving ocean economy, Lloyd’s Register colleagues and Lloyd’s Register Foundation work together to fund research, foster industry collaboration and develop action-oriented solutions to make the world a safer place. 

Want to apply. 

Here at Lloyd’s Register, we care, we share and we do the right thing in every situation. It’s ingrained in our culture and everything we do. We are committed, and continually strive, to lead with our values that empower and enable an inclusive environment conducive to your growth, development and engagement. It doesn’t matter who you are, what you have experienced, how you identify, how old you are, where you are from, what your beliefs are or how your brain or body works – the diversity of our colleagues is fundamental to our futures and the changes we can make together. Our inclusive culture allows us to connect together authentically and to be courageous and bold. We don’t just talk about our differences, we celebrate them! 

We are committed to making all stages of our recruitment process accessible to all candidates. Please let us know if you need any assistance or reasonable adjustments throughout your application and we will do everything we possibly can to support you. 

 If you don't tick every box in these ads, please don't rule yourself out. We focus on hiring people who share our goal of working together for a safer, sustainable, thriving ocean economy. 

We care, we share, we do the right thing.

If you have further questions about this role, please contact us at careers@lr.org and we will respond to you as soon as possible.

Diversity and Inclusion at Lloyd's Register:

Together we are one Lloyd’s Register, committed to developing an inclusive and safe workplace that embraces and celebrates diversity. We strive to ensure that all applicants to LR experience equality of opportunity and fair treatment, because we believe it is the right thing to do. We hope you do too.

   As a Disability Confident Committed Employer, we have committed to:

• ensure our recruitment process is inclusive and accessible.
• communicating and promoting vacancies offering an interview to disabled people who meet the minimum criteria for the job.
• anticipating and providing reasonable adjustments as required
• supporting any existing employee who acquires a disability or long-term health condition, enabling them to stay in work.
• at least one activity that will make a difference for disabled people.

Find out more about Disability Confident at: www.gov.uk/disability-confident

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The Lloyd's Register Group comprises charities and non-charitable companies, with the latter supporting the charities in their main goal of enhancing the safety of life and property, at sea, on land and in the air - for the benefit of the public and the environment. (Group entities).