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Area Marketing Manager - Business Assurance & Inspection Services, Americas

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Date: 07-Aug-2019

Location: Houston, TX, US

Company: Lloyds Register

Job ID:28800
Location:Houston : 1330 Enclave Parkway (LR_L000269)
Position Category:Marketing
Department:US900054 : LRQA Marketing (US900054)
Position Type:Employee Regular
EducationRequired:See Job Description
Experience Required:See Job Description

 

 

Lloyd’s Register started in 1760 as a marine classification society. Today, we’re one of the world’s leading providers of engineering and technology-centric professional services – improving safety and increasing the performance of critical infrastructures for clients in over 75 countries worldwide. LR is a leading independent provider of accredited certification services across a broad spectrum of standards and schemes as well as customized assurance programs. We deliver our services to companies operating in all of the major sectors worldwide.

 

We are now recruiting for an Area Marketing Manager to support our Business Assurance and Inspection Services entities in our Houston office, located in the Energy Corridor.

 

The successful candidate will:

  • Align, implementation and the execution of the growth-driving marketing plans and campaigns for Business Assurance & Inspection Services in the Area.  
  • Develop, performance evaluation and continual optimization of marketing campaigns so that we can demonstrate that the right marketing messages/campaigns are reaching the right customers at the right time, resulting in lead generation, cross and upsell opportunities, and increased brand awareness, consideration, advocacy and loyalty.
  • Work with Area Operations and Sales Managers to agree growth, pricing, product mix and sales targets to achieve LR’s revenue and margin targets. 
  • Share information and insights from your Area so that the Area Marketing team can develop best practice frameworks and processes.  

 

Key Responsibilities:

  • In line with the global strategy and global marketing plans, develop, manage and execute local marketing plans and targeted campaigns to increase LR brand awareness and generate leads within targeted product and service categories for growth to budget.
  • In line with the global strategy and global marketing plans, budgets, performance plans and strategies, ensure marketing campaigns support a consistent LR brand look and feel globally and across the areas 
  • Ensure marketing plans and campaigns utilise centrally developed and/or approved marketing content in line with LR Brand & Communications team central guidance, and are developed using best practice frameworks and optimises tools such as Salesforce and Pardot, client segmentation and multiple marketing channels, including website, social media, email marketing, events, online advertising, retargeting, search engine optimization, search engine marketing, content localization, PR, etc
  • Manage the area marketing team in line with Global Marketing strategy and direction and position the marketing team as a centre of excellence for the areas and provide best practice enablement (frameworks, templates, processes, information) to the local marketing teams; review existing processes and frameworks with other channels to define gap or required actions.
  • Develop and support marketing plan outcomes by working effectively with other marketing, sales and training team members, bought in services/agencies and other internal and external interfaces to ensure timely and financially effective delivery
  • Make recommendations to the Global Heads of Marketing for potential new services and client value propositions for the LR Business Assurance & Inspection Services business as well as local pricing strategies to sales teams. 
  • Monitor and provide benchmarking and market feedback on competitor activities and performance

 

Qualifications:

  • Degree level education in a marketing discipline with at least 8 years of senior level B2B marketing management experience or equivalent years’ experience in a similar B2B marketing role within the Certification, Testing Inspection and Compliance (TIC) and/or Professional Assurance Services sector.  
  • Strong communication skills all levels of management, with an ability to present material in a way which is appropriate to the level of knowledge of the audience.  Ability to read, write, speak and communicate in English and local language.
  • Adaptable and well organised with a practical minded approach and the ability to work on multiple tasks and to tight deadlines
  • Experience in providing marketing advice, support and mentoring practices to support business operations Degree or professional qualification is desirable. 
  • Experienced in delivering marketing strategies, building commercial relationships and client relationships by  participating in area and global marketing events
  • Proven experience and knowledge of effective and timely management of budgets and financial processes relating to various project including budget setting, prioritising, delegating and monitoring of resource and project activities
  • Knowledge of applicable IT and digital technologies. Knowledge of Salesforce, Pardot, Google Analytics and/or similar marketing and sales systems required.
  • An assertive approach to problem solving with strong communication and diplomacy skills to guide, negotiate, influence and persuade at all levels.
  • Result oriented, assertive, flexible and enthusiastic team player with a “can do” attitude.

 

We offer a comprehensive salary and benefits package, including health insurance, 401K, generous paid time off, flexible working and a unique corporate culture where work-life balance is real. Join us!

 

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