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Demand Generation Manager

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Date: 27-May-2021

Location: Leamington Spa, GB, CV31 3RZ

Company: Lloyds Register

About Nettitude


Nettitude, a Lloyd’s Register company, is an award-winning provider of Cyber Security and Assurance, Incident Response and Technology services to organizations across the world. We are at a very exciting stage both in terms of our company but also in the Cyber Security marketplace. We are looking for the right people to join us as we embrace the challenges thrown up by the advancements within the IT industry and within the threats faced. Nettitude will be at the forefront of this arena and we want to seek the right people to join the team and make it happen. Find out more about Nettitude at https://www.nettitude.com/



The role


As Demand Generation Manager, you will work as part of the wider Marketing team to help create interest in and excitement for Nettitude’s services to attract and retain customers, as well as drive revenue. You will oversee all of the tactics used to develop and cultivate long-term customer relationships. You will use your experience and strategic knowledge to help the organisation enter and succeed in new markets, advertise and sell new services, and fine-tune our customer experience programs.





This role is currently remote, but will be expected to be office based in Leamington Spa one to two days a week for the foreseeable future from 21st June, in line with current Government guidance in England.


What you will be doing in your role:


  • Responsibility of email campaign process from planning to deployment including email content/copy writing/imagery
  • Work with both internal and external stakeholders to develop campaign concepts that positively promote our services and Nettitude as a thought leader in the industry
  • Use data and testing to optimise and improve content and targeting for all communications
  • Work closely with the Content Marketing Manager to develop a clear content and communications strategy
  • Create engaging email campaigns and send users to relevant pages on the websites
  • Be the Point-of-Contact for Internal and external partners on both physical and virtual events
  • Develop and execute short- and long-term multi-channel campaigns to drive leads and the sales pipeline
  • Lead A/B testing strategies and execution across all channels and markets
  • Monitor and optimise campaigns and programs
  • Develop customer personas and know their buying preferences
  • Know the Nettitude brand and services inside and out
  • Assist in content development to target consumers throughout the customer lifecycle
  • Work within the team of Marketing professionals and collaborate with other departments, like sales and technical, to develop and enhance strategies
  • Identify new markets and advertising tactics to encourage business growth
  • Assure buy-in and budget support from senior leadership and stakeholders
  • Measure and analyse campaign and marketing success
  • Deliver performance reports to leadership and departments you partner with



Key skills:


The following are the requirements for this role:


  • Extensive knowledge and understanding of the email marketing channel
  • Experience with HubSpot or similar platform
  • Excellent copywriting skills
  • Excellent Reporting Skills
  • Exceptional interpersonal skills and a client-centered approach
  • Ability to work to tight deadlines while remaining calm when under pressure
  • Strong desire to learn with the ability to work independently
  • An enthusiastic team player
  • Strong communication and diplomacy skills
  • Educated to degree level
  • Previous experience in a similar role
  • Proven ability to work to tight deadlines and manage multiple projects simultaneously
  • A client-centric approach to developing projects and identifying opportunities
  • Excellent management, organisational and communication skills
  • Team player, who sees the big picture
  • Strong leadership skills and the presence and confidence to work with colleagues and stakeholders at all levels of the organisation
  • Ability to influence others and drive results through collaboration
  • Strong analytical and decision-making skills
  • Interpersonal skills to work with different personality types
  • Passion for and pride in the Nettitude brand



What we offer:


We offer you an exciting working environment with intellectual challenges, responsibility and high level client interaction. An attractive remuneration package will be provided.





Are you interested in this job? Apply now via the ‘apply’ button and upload your C.V. and cover letter