Product Marketing Manager

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Date: 9 Apr 2024

Location: London, GB, EC3M 4BS

Company: Lloyds Register

Job ID:39270


Product Marketing Manager

Location: London or Southampton preferred, other locations across the globe considered


What we’re looking for

We are looking for an experienced product marketing professional to lead and deliver organisation revenue growth through an in-depth understanding of our target audiences and revenue opportunities. Representing the voice of the customer, you will work with cross- functional teams to build a single view of the customer and collaborate to explore and deliver go-to-market success.


To thrive in this role, you will be a self-starter who is comfortable with ambiguity, is data-driven, has strong attention to detail, and is able to influence others through excellent written and verbal communications skills.


What we offer you

The opportunity to work for an organization that has a strong sense of purpose, is values driven and helps colleagues to develop professionally and personally through our range of people development programmes.


The role

  • Develop sub-sector go-to-market strategies, product positioning, and messaging that differentiates our solutions and products in the market through a customer-centric lens
  • Drive TAM and SAM analysis
  • Build a backlog of upsell, cross-sell, and new business go-to-market opportunities
  • Document target decision making units (DMU), personas and workflows
  • Devise GTM plans for new products and releases
  • Deploy cross-functional product marketing plans
  • Maintain an awareness of the competitive landscape, including competitive products, brands and their messaging
  • Work with the wider Marketing team to develop, execute, monitor and report on marketing campaigns – acting as a project lead, where required
  • Work with the wider Marketing team to create marketing support materials that generate demand and support sales – including but not limited to value propositions, brochures, campaign plans, messaging statements, feature/benefit statements and summaries
  • Select strategic events and associations as aligned with go-to-market plans
  • Maintain bidirectional communication with Product, Sales and Customer Success teams to inform them of upcoming go-to-market activity
  • Support and assist with all relevant business unit communications
  • Deliver marketing influenced revenue against KPIs
  • Work with internal and external stakeholders such as Marketing, Product, Insights Regional Sales Teams and Vendor and Marketing agencies


What you bring

You are:

  • Insight-driven
  • Analytical
  • Strategic 
  • Strong at prioritising
  • Commercial 
  • Organised
  • Collaborative 
  • Excellent at communicating, with great interpersonal skills
  • Decisive  
  • Research orientated
  • Creative


About us

Maritime stakeholders are increasingly looking for digital solutions to address the growing challenges of operating in such a vast and complex industry. Pressing issues like climate change, supply chain volatility, and an increase in regulatory requirements already requires considerable agility on the part of all industry members, with no indication of abatement.

Technology will play a key role in allowing stakeholders to operate efficiently and responsibly in the decades to come. When it comes to managing a wide-ranging fleet of vessels, the need for real-time data exchange between ship and shore and interconnected, dynamic processes are sure to increase. Decision-makers will need access to more data than ever and a means to combine multiple interdependent datasets to derive insight and inform decision-making in real-time.


At LR, we have now developed a digital solutions portfolio that provides voyage compliance, voyage planning, ship management and vessel performance solutions to over 20,000 vessels across the globe.


Digital Solutions Division:

We recognise the challenges facing the maritime industry including the drive for decarbonization and the need for improved efficiency. To address these challenges OneOcean is now part of the Lloyd’s Register Digital Solutions division. We are proud to work alongside the other brands that comprise this division, providing voyage compliance, voyage planning, ship management and vessel performance solutions.


Be a part of

We are a leading international technical professional service provider and a leader in classification, compliance, and consultancy services to the marine and offshore industry, a trusted advisor to our customers helping to design, construct and operate their assets to the highest levels of safety and performance. We are shaping the industry’s future through the development of novel and innovative technology for the next generation of assets, while continuing to deliver solutions for our customers every day.


Lloyd’s Register is wholly owned by the Lloyd’s Register Foundation, a politically and financially independent global charity that aims to engineer a safer world through promoting safety and education. For a thriving ocean economy, Lloyd’s Register colleagues and Lloyd’s Register Foundation work together to fund research, foster industry collaboration and develop action-oriented solutions to make the world a safer place.


Want to apply

We hire people with a wide variety of skills, experience, and backgrounds. This includes people with disability, women, people identifying as LGBTIQIA+, culturally and linguistically diverse people, careers, and other varied groups.


We are committed to making all stages of our recruitment process accessible to all candidates. Please let us know if you need any assistance or reasonable adjustments throughout your application and we will do everything we possibly can to support you.

If you don't tick every box in these ads, please don't rule yourself out. We focus on hiring people who share our goal of working together for a safer, sustainable, thriving ocean economy.


We care, we share, we do the right thing.

If you have further questions about this role, please contact us at and we will respond to you as soon as possible.




Diversity and Inclusion at Lloyd's Register:

Together we are one Lloyd’s Register, committed to developing an inclusive and safe workplace that embraces and celebrates diversity. We strive to ensure that all applicants to LR experience equality of opportunity and fair treatment, because we believe it is the right thing to do. We hope you do too.


A black background with purple and green squaresDescription automatically generated   As a Disability Confident Committed Employer, we have committed to:

  • ensure our recruitment process is inclusive and accessible.
  • communicating and promoting vacancies offering an interview to disabled people who meet the minimum criteria for the job.
  • anticipating and providing reasonable adjustments as required
  • supporting any existing employee who acquires a disability or long-term health condition, enabling them to stay in work.
  • at least one activity that will make a difference for disabled people.

Find out more about Disability Confident at:


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The Lloyd's Register Group comprises charities and non-charitable companies, with the latter supporting the charities in their main goal of enhancing the safety of life and property, at sea, on land and in the air - for the benefit of the public and the environment. (Group entities).

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