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Marketing Executive

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Date: 16-Jul-2021

Location: Melbourne, VIC, AU, 3000

Company: Lloyds Register

We have recently announced that Business Assurance and Inspection Services + Nettitude will be leaving the LR Group and will become a standalone business (LRQA) under the ownership of Goldman Sachs Asset Management.  It’s an exciting time to join our business as we have ambitious growth plans.  We are looking for talented people to join our business to help build on our strengths and transform our business to be the best partner for our customers

 

 

This role will be responsible for:

  • Coordination and Execution of the growth-driving marketing plans and campaigns, including digital and traditional marketing channels, for BA&IS in the Area, under the direction of the Area Marketing Manager and in line with Global Strategy and Global Marketing and Campaign Plans.
  • Continual improvement of traditional offline and online digital marketing campaigns so that we can demonstrate that the right marketing messages/campaigns are reaching the right customers at the right time, resulting in lead generation, cross and upsell opportunities, and increased brand awareness, consideration, advocacy, and loyalty.
  • Working within the Area marketing team to maximize efficiencies, effectiveness and apply marketing campaign and channel best practice. 

 

Key Responsibilities:

In line with the global strategy and global marketing plans;

  • Coordinate and execute local marketing plans and targeted campaigns to increase LRQA brand awareness and generate leads
  • Implement and update country-specific digital properties and assets, including all relevant country and area-specific websites, social media channels, marketing automation platform and interactive marketing tools, as well as other defined digital marketing channels
  • Ensure marketing plans and campaigns are delivered using best practice frameworks and optimizes tools such as Salesforce and Pardot, client segmentation, and multiple marketing channels, including website, social media, email marketing, events, webinars, online advertising, retargeting, search engine optimization, search engine marketing, content localization, PR, etc
  • Ensure digital marketing channels within campaigns utilize centrally developed and/or approved marketing content in line with LRQA Brand & Communications team and Global Digital Marketing Manager central guidance, appropriate client value propositions, and client/prospect segmentation practices to maximize campaign engagement, effectiveness, brand awareness, and lead generation
  • Support marketing plan outcomes by working effectively with other marketing, sales and training team members, bought in services/agencies and other internal and external interfaces to ensure timely and financially effective campaign delivery
  • Use Salesforce, Pardot, Google Analytics and other tools in line with training, best practice and Global direction to support the ability to provide provide monthly reports on marketing plans and campaign effectiveness, market positioning, product mix and client feedback of the local area to improve market brand and positioning
  • Evaluate marketing initiatives, ROI, and effectiveness.
  • Monitor and provide benchmarking and market feedback on competitor activities and performance
  • Serve as the area digital marketing expert and go-to resource

 

Job Requirements:

  • Degree level education in a marketing discipline with at least 3 years of B2B offline traditional and online digital marketing and campaign coordination and execution experience or equivalent years’ experience in a similar B2B marketing role within the Certification, Testing Inspection and Compliance (TIC) and/or Professional Assurance Services sector. 
  • Good communication skills, with an ability to present material in a way which is appropriate to the level of knowledge of the audience.  Ability to read, write, speak and communicate in English and local language.
  • Experience in providing marketing campaign execution and support to support business operations
  • Adaptable and well organized with a practical-minded approach and the ability to work on multiple tasks and to tight deadlines
  • Experienced in delivering and supporting marketing campaigns, building commercial relationships and client relationships by participating in area marketing and industry events
  • Knowledge of applicable IT and digital technologies. Knowledge of Salesforce, Pardot, Google Analytics, and/or similar marketing and sales systems required
  • A proactive approach to problem-solving, seeking management input, advice, and direction when needed, with good communication skills
  • Ability to work independently and as part of a regional and global team
  • Result oriented, proactive, flexible and enthusiastic team player with a “can-do” attitude 

Diversity and Inclusion at Lloyd's Register:

Together we are one Lloyd’s Register, committed to developing an inclusive and safe workplace that embraces and celebrates diversity. We strive to ensure that all applicants to LR experience equality of opportunity and fair treatment, because we believe it is the right thing to do. We hope you do too.

 

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