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Marketing Manager, Latin America

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Date: 09-Sep-2021

Location: Monterrey, Nuevo León, MX, 66269 Sao Paulo, Sao Paulo, BR, 04552-050 Valparaiso, CL, 2340000

Company: Lloyds Register

Job ID:34085
Location:Monterrey : Av David Alfaro, Sao Paulo : Rua Helena 235, Valparaiso : Blanco No 625 : Of  
Position Category:Marketing
Position Type:Employee Regular

Our business is growing, and we are excited to have the opportunity to recruit an enthusiastic Marketing Manager in Latin America for our Business Assurance and Inspection Services business.  The ideal candidate is located in either Monterrey, Mexico, Sao Paulo, Brasil or Valparaiso, Chile. The role will be responsible for the implementation and the execution of a growth-driven marketing plans and strategy BA&IS in Latin America aligned to the global strategy. The successful candidate will also be responsible for developing, performance evaluation and continual optimisation of marketing campaigns so that we can demonstrate that the right marketing messages/campaigns are reaching the right customers at the right time, resulting in demand generation, cross and upsell opportunities, and increased awareness, consideration, advocacy and loyalty. This role works closely with Area Operations, Head of Area Marketing and Sales Managers to agree growth, pricing, product mix and sales targets to achieve LR’s revenue and margin targets. 


You will: 
•    Ensure marketing campaigns support a consistent LR brand look and feel across the area.  
•    Leverage Salesforce, Pardot, Google Analytics and other tools, provide monthly reports on marketing plans and campaign effectiveness, market positioning, product mix and client feedback of the local area to optimise market brand and positioning 
•    Support increased LR brand awareness, thought leadership, subject matter expertise, consultant and key industry association/stakeholder relationships/partnerships by supporting the implementation of defined LR PR strategies.  
•    Make recommendations to the Head of Area Marketing for potential new services and client value propositions for the LR Business Assurance & Inspection Services business as well as local market and competitor pricing.  
•    As a member of the global marketing team, provide information, recommendations and innovative ideas for new marketing channels, tactics, tools and operational strategies, ensuring they are relevant, complete, efficient and workable. 
•    Provide frameworks and guidance to help evaluate marketing initiative’s ROI and effectiveness.
•    Monitor and provide benchmarking and market feedback on competitor activities and performance


You will need: 
•    Degree level education in a marketing discipline with at least 4 years of B2B marketing management experience or equivalent years’ experience in a similar B2B marketing role within the Certification, Testing Inspection and Compliance (TIC) and/or Professional

Assurance Services sector.   
•    Strong communication skills at all levels of management, with an ability to present material in a way which is appropriate to the level of knowledge of the audience.  Ability to read, write, speak and communicate in English as well as Spanish and/or Portuguese is a requirement.
•    Experience of marketing (and sales) ideally in a B to B and/or professional services environment.  
•    Experience in providing marketing advice, support and mentoring practices to support business operations
•    Experienced in delivering marketing strategies, building commercial relationships and client relationships by  participating in area and global marketing events
•    Proven experience and knowledge of effective and timely management of budgets and financial processes relating to various project including budget setting, prioritising, delegating and monitoring of resource and project activities
•    Knowledge of applicable IT and digital technologies. Knowledge of Salesforce, Pardot, Google Analytics and/or similar marketing and sales systems required.


Results oriented, assertive, flexible and enthusiastic team player with a “can do” attitude.


For the right candidate, this role has the potential for career progression and responsibility for the Americas area marketing team.

Diversity and Inclusion at Lloyd's Register:

Together we are one Lloyd’s Register, committed to developing an inclusive and safe workplace that embraces and celebrates diversity. We strive to ensure that all applicants to LR experience equality of opportunity and fair treatment, because we believe it is the right thing to do. We hope you do too.


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